Kate Moss ‘replaced by Hollywood heartthrob as face of Diet Coke’

Hollywood star Jamie Dornan has reportedly replaced Kate Moss as the face of Diet Coke and has already filmed a huge campaign for the low-calorie drink

The Irish actor, 42, is said to have been paid millions in the deal as the brand brings back it’s iconic ad featuring a hunky male pin-up, 30-years after the original. 

A source told The Sun: ‘Jamie shot a huge campaign for Diet Coke just recently at a lido in South London,. This is going to be absolutely massive and Coca Cola has thrown a lot of money at it’.

Before adding: ‘Jamie’s deal is worth millions and they think it’s going to pay dividends with giving fans a bit of nostalgia’.

MailOnline have contacted Jamie and Kate’s reps for comment. 

Hollywood star Jamie Dornan, 42, has reportedly replaced Kate Moss, 50, as the face of Diet Coke and has already filmed a huge campaign for the low-calorie drink

The Irish actor  is said to have been paid millions in the deal as the brand brings back it’s iconic ad featuring a hunky male pin-up 30 years after the original 

A source said: ‘Jamie’s deal is worth millions and they think it’s going to pay dividends with giving fans a bit of nostalgia’

Last year it was reported that Barry Keoghan, 31, was to be the new face of the brand after the success of his appearance in smash hit movie Saltburn. 

In July 2022, Kate hit the headlines after she signed a huge new deal with Diet Coke following being named the new ‘creative director’ of the brand.

According to The Mirror, the catwalk star could reportedly ‘be earning up to £5million for the partnership’.

An advertising source told the publication: ‘Far from her star having waned, the next stage of Mossy’s career is burning brighter than ever. She is still very much the hottest ticket in town.’

It comes after Kate was named as the new Creative Director for Diet Coke, taking the helm as the brand celebrated its 40th anniversary last year.

The supermodel was brought on board to bring her ‘unique aesthetic and style to the brand’ after the beverage was previously involved in several fashionable collaborations.

Speaking about her role, Kate said: ‘I am thrilled to join the Diet Coke family – I love the past collaborations they’ve done with such incredible names in fashion.

‘The Love What You Love campaign connected with me instantly as I am a firm believer that with confidence and passion, you can achieve your wildest dreams.

In July 2022, Kate hit the headlines after she signed a huge new deal with Diet Coke following being named the new ‘creative director’ of the brand 

In 2023 she fronted her second campaign for the beverage brand and paid homage to the famous 11:30 Diet Coke Break advert from 1997 in an advert

Last year it was reported that Barry Keoghan , 31, was to be the new face of the brand after the success of his appearance in smash hit movie Saltburn 

She continued: ‘As Creative Director, I’m looking forward to inspiring fans and celebrating the brand’s 40th Birthday in style.’

Last June she fronted her second campaign for the beverage brand and paid homage to the famous 11:30 Diet Coke Break advert from 1997 in an advert.

The model urged fans to take a moment to ‘Love What You Love’ – spotlighting individuals who embrace a positive attitude to life, by knowing who they are and what they love.

For Season 2, Kate has been given exclusive access to the brand’s archives for inspiration, drawing on the iconic 11:30 Break TV adverts from the ’90s and 2000s as her source of creativity.

In one shot, the catwalk queen can be seen sipping a Diet Coke whilst standing in front of the London skyline, in a clear nod to the 1997 television spot which saw an office full of women watch in awe as a shirtless, hunky window washer enjoyed a bottle of Diet Coke to cool off.

Speaking about the campaign, Kate said: ‘Last year was such an incredible experience, so when we collaborated on Season 2, the brand’s archives were an amazing place to start.

‘The Diet Coke Breaks are classics, and I wanted to add a fashion twist to these moments.

The campaign is very different aesthetically to the ’90s and 2000s but the narrative is the same. It’s all about a pause to love what you love and indulge yourself in that moment, without taking yourself too seriously. I’m excited to unveil the new campaign soon!’

Sean Kellett – Partnerships & Assets Senior Manager Europe at The Coca-Cola Company – added: ‘We are thrilled to extend our partnership with Kate Moss as Creative Director.

‘Last year, we took inspiration from Kate’s unrivalled archives to celebrate our shared love of fashion.

Diet Coke launched in 1982 and twelve years later, released the original ‘Diet Coke Break Hunk’ advert featuring American model and actor, Lucky Vanous (pictured)

Fans will remember how an excited gaggle of women ran frantically around the office tipping each other off that it was ‘Diet Coke break’ time

‘In Season 2, we have given Kate access to Diet Coke’s legacy to create something visually stunning and unexpected, with a Diet Coke wink.

‘With Kate’s vision, this summer we will continue to inspire fans to embrace an unapologetic attitude to ‘Love What You Love’.’

Diet Coke launched in 1982 and twelve years later, released the original ‘Diet Coke Break Hunk’ advert featuring American model and actor, Lucky Vanous.

The first-ever advert aired in 1994, starring topless construction worker Lucky, who had a group of office women rushing to the windows at 11.30am every day when he stopped work to drink a can of the famous drink.

Fans will remember how an excited gaggle of women ran frantically around the office tipping each other off that it was ‘Diet Coke break’ time. They then glued themselves to a window whilst Lucky stripped off his T-shirt – to the dulcet tones of Etta James’s I Just Wanna Make Love To You – and swigged from a refreshing can of Diet Coke.